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Brand protection

Brand Registry (Amazon Brand Registry)

Amazon's program for verified brand owners, unlocking content control and enforcement tools. Requires a registered or pending trademark.

Why it matters

Brand Registry is the gateway to nearly everything that matters for a brand on Amazon: A+ Content, Brand Stores, Sponsored Brands, Brand Analytics, Project Zero, Transparency and the Report a Violation tool. Without it you are a seller on your own listing rather than the owner of it.

In practice

Eligibility needs an active registered trademark, or a pending application through Amazon's IP Accelerator. The single most valuable thing it buys you is contribution priority, your edits to the detail page beat everyone else's, which ends the recurring problem of a third party rewriting your own product page.

How Amplore handles it: If your brand is not registered yet we will walk you through it during onboarding. It changes what is possible on every other part of the channel.

Related terms

TransparencyA+ ContentBrand StoreBrand AnalyticsReseller Removal
← Brand Analytics Brand Store →
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