Brand Analytics
A Brand Registry reporting suite showing search frequency rank, competitor share and repeat purchase behavior.
Why it matters
Brand Analytics is the closest thing Amazon offers to genuine market data. Search Query Performance shows the actual terms driving your category and how your share of clicks and conversions compares to competitors on each one.
In practice
The Search Catalog Performance and Repeat Purchase Behavior reports are underused. The former shows where you lose the funnel per query; the latter tells you whether a product is genuinely consumable, which changes both advertising and inventory strategy substantially.
Related terms
Want someone who speaks this language running your Amazon channel?
We buy your products at wholesale and handle listings, PPC and reseller removal. Tell us about your brand and we will come back within one business day.
Takes about a minute · No cost · We reply within one business day