How it works

You get paid upfront. We take the marketplace risk.

Amplore is a wholesale partnership, not an agency retainer. We buy your products outright and sell them on Amazon ourselves. That means everything we do to your listing is us protecting inventory we already paid you for.

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Amplore · A message from our founder How the partnership actually works 7 min
Hear it from Cajua

Seven minutes, no pitch deck

Cajua walks through the wholesale model start to finish: how we price a purchase order, what we do to your listings once we own the stock, and where the money actually comes from. If you have been burned by an Amazon agency before, start here.

Takes about a minute · No cost · Reply within one business day

The difference

Two ways to run an Amazon channel

Both cost you something. Only one of them puts the other party's money at risk alongside yours.

The typical agency retainer

You pay monthly. They deliver work. Whether the product sells is your financial problem alone.

  • You fund the inventory and the ad spend
  • Listing work and PPC are billable line items
  • Their downside is a churned client. Yours is a lost year.
  • Reseller enforcement usually costs extra, if offered at all

The Amplore wholesale partnership

We buy the stock. Our money is on the same outcome as yours, from the first purchase order onward.

  • You are paid upfront on every purchase order
  • We can reinvest part of our margin into PPC when the numbers support it
  • Listings, PPC and reseller removal included at no cost
  • If it does not sell, we are holding it, not you
The process

From first call to growing brand

Four steps, and you can stop at any of them. Most brands are through discovery and onto a first purchase order inside a few weeks.

01

Discovery

We audit every ASIN in your catalog: duplicates, orphaned variations, suppressed listings, and who else is selling on your detail pages. Then we talk margins, MOQs and what you actually want the channel to do.

02

Wholesale purchase order

We agree wholesale terms and issue a PO. You are paid upfront, before a unit sells and before we spend a dollar on advertising. The inventory becomes ours and so does the risk.

03

Optimize & sell

Listings rebuilt, A+ Content and Brand Store built out, PPC live against your break-even ACOS, and unauthorized sellers removed from your pages.

04

Report & reorder

Monthly reporting lands in your partner portal, we review what moved, and we reorder. Growth compounds as organic rank takes over from paid.

Included, not quoted

Everything below comes with the partnership

These are not upsells. They are how we protect the inventory we just bought from you.

Full listing audit & rebuild

Titles, bullets, image stacks, backend search terms and variation structure, all researched, written, and implemented by our team.

Included free

PPC management

Campaign structure, bid management, search term harvesting, and negative keyword pruning. When your product has the organic velocity and margin to support it, we reinvest part of our gross margin into PPC.

Included free

Reseller removal & MAP

Monitoring, enforcement notices, Brand Registry violation reports and help closing the supply route that is leaking product.

Included free

A+ Content & Brand Store

Designed and published, including comparison chart modules that cross-sell the rest of your catalog.

Brand Registry support

If you are not registered yet we walk you through it, it changes what is possible on every other part of the channel.

3PL & inbound logistics

Our network handles prep, labeling and staging into FBA so storage cost and restock limits stay manageable.

What we need from you

It is a short list

We are buying product, not asking you to run a project. Onboarding is deliberately light on your side.

  • A wholesale price listPlus MOQs and lead times.
  • Authorization to sellA letter so we can be ungated where needed.
  • Brand Registry accessSo we can fix content and file enforcement on your behalf.
  • About an hour, onceA kickoff call. After that we report to you monthly.
Timeline

What the first 90 days look like

  • Weeks 1-2: audit, terms agreed, first PO issued and paid.
  • Weeks 3-5: inventory inbound, listings rebuilt, A+ and Store published.
  • Weeks 6-8: PPC live and tuning, reseller enforcement underway.
  • Weeks 9-12: organic rank building, first full monthly reports, reorder discussion.

Timelines vary with category, gating and inbound freight.

The awkward questions

What brand owners actually want to know

The things people hesitate to ask on a first call. Here are the straight answers.

What are your minimum order quantities?
There is no fixed MOQ. The first purchase order is usually deliberately small, sized to test sell-through on your best movers rather than to fill a warehouse. We would rather start modest, prove the channel works, and reorder than tie up your production run on a guess.
Do we have to give you exclusivity?
No. We do ask that you hold a consistent MAP policy across everyone who sells your product, because price erosion on your listing hurts every partner you have, not just us. Exclusivity is a conversation, not a precondition.
Who owns the Seller Central account and the listings?
You do. Your brand keeps Brand Registry and ownership of your own ASINs and content. We sell as a third-party seller on your listings and improve them on your behalf. If we ever stop working together, the rebuilt listings, A+ Content and Brand Store stay with you.
What happens if the product does not sell?
That is our problem, not yours. We already paid you on the purchase order, so the inventory and the risk sit with us. It is also exactly why we audit a catalog carefully before buying: we will tell you honestly if we do not think a product will move, rather than take the order and hope.
Do you charge for the listing work and the ads?
Listing optimization, PPC management and reseller removal are included in the partnership at no additional cost. On ad spend specifically: when a product has the organic velocity and margin to support it, we reinvest part of our gross margin into PPC. We will not promise unconditional ad spend on a product where the numbers do not justify it.
How much of our time does this take?
A kickoff call, then monthly reporting. Onboarding needs a wholesale price list, a letter of authorization so we can be ungated where required, and Brand Registry access so we can fix content and file enforcement on your behalf. After that we report to you rather than ask things of you.
Explore ambition

Want to see what step one would look like for your brand?

Send us your storefront. We will come back within one business day with the three things we would fix first. No cost, no obligation.

Takes about a minute · No cost · We reply within one business day