Brand Store (Amazon Store)
A free multi-page storefront on Amazon under your own vanity URL, available to Brand Registry sellers.
Why it matters
The Brand Store is the only place on Amazon where a shopper sees your brand without competitors' ads on the page. It is also the best destination for Sponsored Brands traffic and for any external traffic you send, because it typically produces higher average order value than a single detail page.
In practice
Store Insights reports traffic and sales by page and by source, and tagging external sources properly is what makes the Brand Referral Bonus, a referral fee rebate on qualifying external traffic, worth claiming.
Related terms
Want someone who speaks this language running your Amazon channel?
We buy your products at wholesale and handle listings, PPC and reseller removal. Tell us about your brand and we will come back within one business day.
Takes about a minute · No cost · We reply within one business day