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Brand protection

Transparency (Amazon Transparency)

A serialization program where every unit carries a unique code Amazon scans before shipping.

Why it matters

Transparency is the strongest anti-counterfeit control Amazon offers. Enrolled ASINs require a valid Transparency code on every unit; anything without one is stopped before it reaches a customer. In practice it removes counterfeit and diverted inventory from your listings almost entirely.

In practice

The trade-off is operational: codes have to be applied at manufacture or during prep, which means a real process change with your factory or 3PL. For brands facing genuine counterfeit pressure it is decisively worth it, and it also has the useful side effect of making unauthorized resellers unable to list at all.

How Amplore handles it: Our brand partners are enrolled in Transparency, which is why we can publish who we work with, their listings are protected at the unit level.

Related terms

Brand RegistryUnauthorized SellerCounterfeitReseller Removal
← TACOS Unauthorized Seller →
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