Seller Central
The dashboard third-party sellers use to manage listings, inventory, advertising, orders and payments.
Why it matters
Seller Central is where all 3P work happens, catalog edits, FBA shipments, campaign management, Business Reports and case logs with Seller Support. If you sell 3P, this is the system of record.
In practice
The reports worth knowing: Business Reports for sessions and unit session percentage, Inventory Planning for aged stock and restock recommendations, and the Advertising console's search term report. User permissions can be scoped per function, which matters when granting an agency or partner access.
Related terms
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