Sessions
Visits to your detail page within 24 hours, as reported in Seller Central Business Reports.
Why it matters
Sessions are the traffic half of the equation, conversion rate is the other. Diagnosing a revenue drop starts by asking which one moved: fewer visitors, or the same visitors buying less.
In practice
Falling sessions with steady conversion usually means a rank or advertising problem. Steady sessions with falling conversion usually means a listing, price, review or competitive problem. The two have entirely different fixes, which is why they are worth separating before acting.
Related terms
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