Reviews
Customer product ratings and written feedback on the detail page. Distinct from seller feedback, which rates the merchant.
Why it matters
Review count and star rating drive both click-through and conversion, and they attach to the ASIN rather than to any seller. That means a bad actor selling counterfeit or damaged stock on your listing damages an asset you own and cannot easily repair.
In practice
Amazon prohibits incentivized reviews outright, and enforcement is aggressive, including suppression of the entire ASIN. The compliant tools are the Request a Review button, Amazon Vine for new products, and simply having a product that performs. Product inserts asking for positive reviews violate policy; inserts offering support and warranty registration do not.
Related terms
Want someone who speaks this language running your Amazon channel?
We buy your products at wholesale and handle listings, PPC and reseller removal. Tell us about your brand and we will come back within one business day.
Takes about a minute · No cost · We reply within one business day