Referral Fee
Amazon's commission on each sale, typically 8-15% of the total price depending on category. Most categories are 15%.
Why it matters
The referral fee is charged on the full price the customer pays, including shipping, and it applies whether you use FBA or FBM. It is the single largest Amazon cost line for most brands and the foundation of any margin calculation.
In practice
Rates vary by category, and some categories have per-item minimums. The Brand Referral Bonus can rebate a portion of the fee on sales you drive from properly tagged external traffic, which is worth setting up if you run any off-Amazon marketing at all.
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