Amazon DSP (Demand-Side Platform)
Amazon's programmatic display and video buying platform, reaching audiences on and off Amazon.
Why it matters
DSP goes beyond keyword intent to audience targeting built on Amazon's purchase data, in-market segments, lifestyle segments, competitor purchasers. It reaches shoppers before they search, which search ads by definition cannot.
In practice
DSP historically required a managed-service minimum, though self-service access has widened. It is a scale tool rather than a starting point: get Sponsored Products efficient first, because DSP amplifies whatever conversion economics your listings already have.
Related terms
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