Sponsored Display
Audience- and product-targeted display ads that appear on and off Amazon, including retargeting of past page viewers.
Why it matters
Sponsored Display is the only self-serve format that follows a shopper off Amazon. Its retargeting audiences, people who viewed your detail page but did not buy, are usually the cheapest incremental conversions available to a brand.
In practice
It also supports product targeting on competitor detail pages, which is a genuine share-taking play, and 'purchases remarketing' for consumable repeat categories. Attribution is looser than Sponsored Products, so judge it on incremental total revenue rather than in-platform ACOS alone.
Related terms
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