Account Health
Amazon's composite view of a seller account's compliance, order defect rate, policy violations, late shipment rate.
Why it matters
Account Health governs whether you can sell at all. A sustained breach of Amazon's thresholds leads to listing removal or account suspension, and suspension halts revenue immediately with no negotiation window.
In practice
The metrics that matter most are Order Defect Rate (target under 1%), Late Shipment Rate and Valid Tracking Rate for FBM, and the policy violation count. FBA insulates you from most fulfillment-side metrics, which is one of its underrated benefits.
Related terms
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